TERASSAH THOMPSON
AI Operations Specialist & Marketing Strategist
MBA, Strategic Management | MA, Industrial-Organizational Psychology
20+ Years Marketing & Operations Experience
U.S. Army Veteran
Professional Summary
I build the systems and content that make small businesses and nonprofits look like they have a full team behind them. Over 20+ years spanning AI operations, digital marketing, and organizational development, I’ve owned campaigns end-to-end — strategy, content production, publishing, and reporting — for clients across nonprofit, home services, and professional services.
The selected projects below show how I translate strategy into practical communications and repeatable delivery systems, from nonprofit campaigns to ongoing content operations for a home-inspection business.
Case Study 1: Multi-Platform Cause Marketing
Combined Campaign Revenue
Verified Supporters
Monthly Social Posts
1,000% increase in content output
The Campaign Ecosystem
Swing Chic Foundation runs interconnected events in service of one mission: community participation and inclusive recreation for adults with special needs. Fundraising events fund Special Olympics programming directly, while social events like Luxe Ladies Tea and Tote Bingo build the awareness and supporter base that fuels everything after. Each campaign was designed to grow the audience and momentum available to the next.
Verified Campaigns
Luxe Ladies Tea and Tote Bingo
A gently-used handbag-centered social event connecting fundraising, community engagement, and awareness of Swing Chic’s Special Olympics work.
25 supporters | $1,600 raised
Dinner En Rouge
A mission-centered gala supporting the foundation’s inclusive recreation and Special Olympics programming.
43 supporters | $6,750 raised
My Role & Deliverables
- Developed original social content and short-form video/reels for campaign promotion and mission storytelling
- Built a structured 17-day FOMO content plan, including story-sequence assets, post timing, and cross-channel calls to action
- Directed ticket-purchaser and sponsor recognition — social shout-outs, individualized follow-up, and post-event thank-you messaging
- Tied every piece of event messaging back to Swing Chic’s broader mission, so each campaign built fundraising, awareness, trust, and future participation
Measurement & Attribution
Givebutter independently verifies the campaigns’ combined $8,350 in revenue and 68 supporters. My documented contribution covers the social content, video production, publishing direction, calls to action, and recognition workflow behind those results — not sole credit for outcomes that involved a full event team.
Case Study 2: Batch Home Inspections
The Business Need
A home-inspection company needs to communicate technical expertise in language homeowners can understand while maintaining a recognizable brand and a consistent online presence. Recurring educational content also needs a repeatable process from topic selection through publication.
My Role & Deliverables
- Developed homeowner-focused educational blog content aligned with BHI’s inspection expertise and brand voice.
- Structured website-ready articles with clear headings, supporting imagery direction, readable sections, and calls to action.
- Coordinated monthly editorial planning, revisions, and publication scheduling for the company’s Wix website.
- Prepared complementary marketing communications and client-facing publication updates.
- Created a repeatable content workflow to support consistent execution while allowing each article its own layout.
Selected Published Work
The Batch Standard: What It Means for Your Home Inspection
Read the article on the BHI website →
Evidence & attribution: This case study documents content strategy, editorial production, publication coordination, and related communications. No unverified traffic, lead-generation, search-ranking, or revenue results are claimed.
Documented Campaign Evidence
Selected evidence for the Swing Chic campaign. The BHI case study includes a direct link to a published article.
1. Givebutter Campaign Results
| Campaign | Type | Supporters | Raised | Status |
|---|---|---|---|---|
| Luxe Ladies Tea and Tote Bingo | Event | 25 | $1,600.00 | Inactive |
| Dinner En Rouge | Event | 43 | $6,750.00 | Inactive |
Source: Swing Chic Foundation Givebutter campaign dashboard.
2. Email Delivery & Direction Archive
| Documented Evidence | What It Verifies |
|---|---|
| Video clips and reels | Original short-form creative production and delivery |
| 17-Day FOMO Content Plan | Planned cadence, rotating message angles, and campaign sequencing |
| Four images for Bingo / story sequence | Event-specific story assets and promotional direction |
| Luxe Bag Vid #2 / ticket-purchaser shout-out | Recognition strategy, social proof, and individualized follow-up |
| Close out: post or emails | Post-event contributor appreciation and community nurturing |
Detailed message bodies and full delivery archive available on request; recipient details intentionally excluded here.
Let’s Connect
Additional work samples, references, and project details available upon request.
Contact me →