17

July

Your website is essentially your company’s biggest asset online. In today’s digital-first world, people prefer to first window shop online before visiting a brick-and-mortar store.

Subsequently, your website is often your first point of contact with customers. The question is: Do you know whether it’s time to conduct a major overhaul for your website?

Remember, people want information at the tap of a finger or the click of a mouse. If your website is dragging its tail and writhing below sea level when it comes search engine results, navigation, and current, valuable content, then it’s more than likely a liability rather than an asset. Following are some key indicators that tell you not to waste a moment in contacting web design services for an overhaul.

Your website still uses Flash

Not so long ago, Adobe’s Flash was the preferred development platform for websites. Over the years, however, it has developed many drawbacks. For one, its closed nature has made it something of a target for hackers who wish to unravel its code. Flash is also notorious for being a resource hog—the cause of many crashed web browsers and countless hours of lost productivity. Do you really wish to subject your potential customers to such an unfavorable browsing experience?

Your website isn’t mobile friendly

Here’s something you might not know: According to a study conducted by OfCom, people in the U.S. spend approximately 34 hours each month on their mobile devices. As such, it pays to maintain a website compatible with smartphones and tablets. If your site is not optimized, its content might not display properly on smaller screens, which makes navigation a chore and your website on every user’s non-preferred list.

Your website’s content management system is outdated

Modern SEO requires companies to regularly publish high-quality and relevant content. Thanks to content management systems (CMS), such as WordPress, maintaining a blog section and uploading content regularly poses little effort. For those using older platforms, however, the same may not be true. If your company recently added another service or product, you might find that you can’t make the necessary adjustments to your website because of an outdated CMS.

Look at your website as an online storefront, which is why it needs to be not just pleasing to look at, but also inviting—i.e., easy to enter and navigate. Here’s the good news: plenty of website design services exist to help you attain a fast, modern website that reels in clients rather than repelling them. Give your website a new lease on life with help from these pros.

Sources
8 Excellent Reasons to Redesign Your Website, hubspot.com
5 Important Reasons to Redesign Your Website, HuffingtonPost.com