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Even if you are running a small business you can take advantage of a pay-per-click (PPC) campaign. Pay per click search engine advertising offers any type of business a cheap form of promotion. The beauty of a pay per click ad campaign is that it can also help bring buying customers not just surfers.

Cash Control

Another benefit of using pay per click search engines to advertise your product is that you are in control of how much you want to spend on an advertising campaign. This is not necessarily true of other forms of advertising. You are in control of how much money you want to deposit into your pay per click advertising account and you can also determine where and on what keyword it is actually spent.

You also determine how and when the ads were run and just how much you are willing to pay each time an interested surfer clicks on your ad. This process also lets you see a faster return on investment, as oppose to my agency starting an SEO campaign for your business. It also places all accountability for your mistakes into one lap– yours!

PPC is Good SEO

Yet another aspect of a PPC campaign that is not often mentioned is how well it affects search engine optimization (SEO). Running a PPC is a good way for brick-and-mortar business to bring in new customers while making money on the Internet. Having a pay per click advertising campaign (or ‘sponsored listing’ as they are sometimes called) on at least one of the most popular search engines will help with brand recognition, stir up local customers AND add ranking juice.  Yet another big perk is that this naturally raises your rankings in the search engine pages as well because the search engines love ads and links that are focused!

Rise in Search Engine Rankings

Thanks to the keyword search system you can automate your ad so that it is targeted to those who are already likely prospects. In essence the search engine itself is creating leads and doing market research for you. Another fantastic benefit to using pay-per-click search engines that can not be overlooked as a search engine optimization tactic is that you have the ability to deliver your product information only to those who are interested.

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