Identifies the weak points. If you’re not getting a high amount of traffic to your site, there are things you can improve. This can range from your keyword usage to the links that direct people to your site. An audit identifies what needs to be changed in the design and content of the site, like removing broken links or better articles.
Gathers information. There’s a lot of data about how a site performs; where all the traffic is coming from, which keywords are working, and more. Analyzing these can help determine what changes are necessary.
Looks under the hood. A website isn’t just about fancy looks. Site performance and meta-tags can also affect how much traffic you can get. Identifying what’s missing or broken is another part of the audit.
You’re proud of your website; it looks nice, it’s simple, and you’re getting decent traffic. Don’t pat yourself on the back just yet though; decent traffic is only “decent.” What you want is a large amount of visitors and the first step to boosting your current levels of site traffic is to get a website audit from an SEO consultant. There are several benefits to doing so:
A professional website audit should give you an idea of what’s wrong with your site and what needs to be improved. With a better site, you’ll be able to get more traffic and have a higher chance of conversion.