You may have heard it once or twice before – mobile is here to stay. With that in mind, it is no secret that businesses need to start thinking about their customers who might be looking for them using mobile phones.
In the past, it was common practice to operate both a desktop website and a separate mobile website, but this came with many pitfalls. For starters, operating two separate websites can be both time consuming and expensive. Secondly, there is always the risk that information posted on the two versions of your website may not be in sync. This is why it is better to have an expert in web design make your desktop-optimized website responsive and mobile friendly.
Simply put, everyone is on mobile. In 2016, mobile and tablet internet usage beat desktop internet usage worldwide and it’s expected that by 2020, smartphones will be used by 2.87 billion people. It is also reported that bounce rates for mobile far exceed those for desktops because users are unwilling to wait for a slow webpage to load. With that in mind, there is great opportunity for businesses to gain a competitive edge by giving their customers a better website experience on mobile.
What Does Responsive Mean?
Responsive web design is an approach in which the web designer creates a site that will respond to the type of device it is being viewed on. This means that no matter what the screen size is, it will be displayed in the most optimal way for each individual user.
It is common to make the website much simpler, faster to load and easier to navigate for smaller mobile screens. This reduces bounce rate and gives users a much better browsing experience.
When you move up from mobile screens to tablet-sized screens, responsive design means increasing functionality by adding various elements, those that would normally complicate mobile websites, such as more intuitive menus and bigger images. Finally, for the desktop version, you include all the bells and whistles.
What is the Benefit?
Google’s algorithms have recognized the growing influence of mobile users so mobile-responsive designs are now favored in Google rankings.
In addition, it can also reduce expenses and increase sales and leads. Evidence has shown that mobile search leads to 50 percent of online users to visit the store the next day with 18 percent of those turning into sales.
If your site is not responsive and mobile-friendly, you risk losing potential clients and customers and having your site slide lower down in Google’s page ranks. A good web design company can improve your website so it attracts relevant potential clients effectively.
Number of Smartphone Users Worldwide from 2014 to 2020, Statista.com
Main Benefits of Investing in a Responsive Web Design, SmallBizDaily.com