Many extol external links as a means to help your website look more authoritative in the eyes of search engines. After all, citing major news websites or the latest research shows you’re in touch with the latest trends in your industry.

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Most business owners already recognize the importance maintaining an official website for their brand. However, they often tend to miss the mark on making the right choices when it comes to its layout. It may seem like a minor dilemma, but it can actually come at the expense of your brand’s image and accessibility.

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It’s well known that SEO is a critical component in presenting your brand to your target market online. It’s all about helping you to be found easier in search engine results. More often than not, however, being easily accessible to your target market is just the first step. Ultimately, your end goal should be to […]

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